XAIE (Pronounced Zay) Was founded in July 2018 by the two of us, Katie and Ella.
We both graduated with a BFA in Fashion Design, and struggled to find a position within a job that we were passionate about. After working on a project together creating a friends wedding dress, we decided to take this forward and thats where Xaie was born. In a converted summer house based in Colchester, Essex, our small studio came to life.
We are a British, slow-fashion brand supporting and promoting sustainable fashion and ethical manufacture. Our goal with Xaie is to create great quality, unique, and sustainably made pieces at an affordable price. We base our designs on classic items that will stand the test of time and outlive fast paced trends, with the hope that your Xaie pieces can be styled in multiple ways throughout every season. We love a classic white shirt, wide leg trousers and loungewear!
In the studio, we cut, design, pattern, grade, sew and package all our clothing between the two of us. To eliminate waste in the manufacturing process, we up-cycle our scrap fabric into small accessories, or gift it to other small handmade businesses as part of our #passiton scheme to eliminate any fabric waste from our studio. Please get in touch with us at if you can make use of smaller fabric pieces.
Our garments are handmade to order, using deadstock or limited fabric all sourced within the UK. When working with limited fabric amounts it is all the more important to us to make sure our designs will be versatile enough to look great in a multitude of fabrics. All of our clothing is available to be altered to suit your individual needs by providing custom sizing. If you have further requirements that are not listed on the site please do get in touch and we would be happy to assist.
We hope that you enjoy your Xaie purchases and that they become everyday wardrobe staples for you. We love seeing how our customers style our clothing, so should you feel inclined to share any images with us, please use the hashtag #handmadebyxaie on instagram or message us privately.
katie & ella